ਹਰ ਸਫ਼ਰ ਖੋਜ ਹੈ,
ਖੋਜ ਹੈ,
ਮੰਜਿਲ ਦੀ,
ਉਸ ਮੁਕਾਮ ਦੀ,
ਭਟਕਣ ਹੈ,
ਕੁਝ ਪਾਉਣ, ਕੁਝ ਛੱਡਣ ਦੀ,
ਕੁਝ ਵੇਖਣ, ਕੁਝ ਦੱਸਣ ਦੀ,
ਜਾ ਸ਼ਾਇਦ
ਉਸ ਮੁਕਾਮ ਦੀ
ਜੋ ਸ਼ਾਇਦ ਜਵਾਬ ਹੋਵੇਗਾ
ਸਾਡੇ ਹਰ ਸਵਾਲ ਦਾ,
ਸਵੱਬ ਹੋਏਗਾ
ਹਰ ਇੰਤਜ਼ਾਰ ਦਾ,
ਹੋ ਸਕਦਾ ਮਿਲਦਾ
ਇਹ ਰਹੇਗਾ,
ਮੈਨੂੰ ਅਲੱਗ-੨ ਹਿੱਸਿਆ ਵਿੱਚ
ਕਿਤੇ ਸਾਹਮਣੇ ਖੜ੍ਹਾ ਹੋਇਆ
ਜਾ ਫਿਰ ਕਿਤੇ ਲੁਕਿਆ
ਹੋਇਆ ਪਹੇਲੀਆ ਵਿੱਚ।
ਹੋ ਸਕਦਾ ਇਹ
ਇਹ ਮੁਕਾਮ
ਆਪ ਹੀ ਪੜਾਅ,
ਬਣ ਜਾਵੇ।
ਜੋ ਸ਼ਾਇਦ ਅਗਲੇ
ਸਫ਼ਰ ਦੀਆ ਰਾਹਾਂ ਉਲੀਕੇਗਾ।
-ਕਪਿਲ-
Brands and Their Promises
Let's explore the Brands and their communication
Monday, August 13, 2012
Friday, August 3, 2012
Electronics
Onida - Neighbor’s envy,
owner’s pride
PanaSonic – Ideas for life
Philips – Sense and Simplycity
Nippo – Next Generation Products
Eveready – Chhupa Rustam
Duracell – Lasts longer, really longer
Orpat – Hawa ka Thanda Anchal
Havells Fans – Fans Forever
PSPO – More air, everywhere
Toshiba – leading Innovation
HP - Invent
Hitachi – Inspire the next
Dell – The Power to Do More
Bosch – Invented for life
NEC – Empowered by innovation Havells - Powering lives
Crabtree - Quality safety Reliability
Crompton Greaves - Smart solutions Strong relationships
PanaSonic – Ideas for life
Philips – Sense and Simplycity
Nippo – Next Generation Products
Eveready – Chhupa Rustam
Duracell – Lasts longer, really longer
Orpat – Hawa ka Thanda Anchal
Havells Fans – Fans Forever
PSPO – More air, everywhere
Toshiba – leading Innovation
HP - Invent
Hitachi – Inspire the next
Dell – The Power to Do More
Bosch – Invented for life
NEC – Empowered by innovation Havells - Powering lives
Crabtree - Quality safety Reliability
Crompton Greaves - Smart solutions Strong relationships
Punchline of Choclates
1. Dairy Milk – Kuchh Mitha HO
jaye
2. Munch – crunch Machao
3. Bourneville – You earned it
4. Temptations -
5. Five Star – Jo khaye kho
jaye
6. Snickers – Don’t Stop
7. Kit- Kat – Have a Kit Kat, Have
a Break
Motorcycles and Taglines
1. Bajaj – inspiring confidence
2. Yahama- Yes Yahama
3. Bajaj Chetak – Hamara Bajaj
4. Hero Honda – Desh ki dhadkan
5. Honda – The Power of dreams
6. Hero- Hum mein hai Hero
7. Harley Davidson- American by
birth, rebel by choice
8. TVS- it’s now or never
9. Kawasali – Let the Good
times roll
10. Royal Enfield – What’s your
trip
Saturday, May 26, 2012
FMCG Part II
1. Lays – No one can eat Just
One
2. Kurkure – Teda hai Par mera
hai
3. Uncle chipps – Extra crispy
Extra Tasty
4. Mad Angles – NO confusion,
great combination
5. Hippos – Bhooke Mat Raho
6. Britannia – Zindgi mein life
7. Parle G – ‘G’ for genius
8. Sunfeast – Spread the Taste
9. Bourn vita – Tayaari Jeet Ki
10. Complan – I’m complan Boy
11. Dairy Milk – Kuchh Mitha HO
jaye
12. Munch – crunch Machao
13. Bourneville – You earned it
14. Temptations -
15. Five Star – Jo khaye kho
jaye
16. Snickers – Don’t Stop
17. Kit- Kat – Have a Kit Kat, Have
a Break
18. Éclairs – Get Lost
19. Alpenliebe – Lalach ahaa
Laplapa
20. Mentos – Dimaag Ki Batti
Jala de
21. Minto Fresh – Bole to Ekdum
Fresh
Monday, May 14, 2012
Beauty Soaps and Shampoo
Beauty Soaps
1. Colgate – World of care
2. Dabur – Celebrate life
3. Close Up – Close up
confidence
4. Lux – Bring out the star in
you
5. Nirma – Beauty Soap
(Saundrya Sabun)
6. Hamam – Suraksha Ka pyara
Bandhan
7. Pears – Masoom tavacha,
Massom riShtey, Massom Pears
8. Fiama Di walls – Beautiful
you Today tomorrow
9. Margo – Clear Skin Naturally
10. Rexona – Har Pal Sath
Nibhaye
11. Lifebuoy – Lifebuoy hai
jaha, Tandorusti hai wahan
12. Dettol – Be 100% sure
everyday
Shampoos
13. Clinic Plus – Strong inside,
long outside
14. Pantene – You try, you
Decide
15. Dove – The Mildest One
16. Garnier – Take Care
17. Sunsilk – thick to the tips
18. All clear – No dandruff no
hairfall
19. Fair and Lovely – Chand Ka Tukda
Friday, May 4, 2012
Mobiles Brands
1. Nokia – connecting people
2. Samsung – Everyone’s invited
3. LG – life’s good
4. Motorola – Hello Moto
5. Sony – Make Believe
6. Micromax – nothing like
anything
7. HTC –quietly Brilliant
8. Apple – think different
9. Blackberry - Inspiration
starts here
10. Videocon – Experience change
11. Hitachi - Inspire The Next
12. Reliance Mobile – KArlo
duniya muthi mein
13. Airtel – Express yourself
14. Vodafone – Power to you
15. Docomo – Do the new
16. Idea – What an idea
17. BSNL – Connecting India
18. Tata Sky – Tata Sky laga to
life jhinga-lala
19. Dish TV – Dish Karo Wsih
Karo
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